The ad is ok but I think it will have little effect. It talks about the problems with Ulster County but does not show how Len Bernardo will create solutions. I also do not feel that people buy that all the counties around us are doing great except for Ulster. Ulster certainly has it's issues but they are the same issues that are going on in Dutchess, Greene, Columbia ect.. these issues have to do with a tough state economy.
As for trying to tie Mike Hein as some good ol' Boy it's crazy, Hein is a reformer and as apolitical as a candidate for public office can be. Anyone that knows Hein knows that he is not a politician but an effective administrator. It's unfair on Bernardo's part to try and portray Hein otherwise.
I also do not know why Bernardo is mentioning and using Mike Hein in his ad...it's like politics 101...never mention your opponent and if you do, you certainly do not use such a great photo of him...thanks for the free plug Len!