Saturday, August 09, 2008
Here is the Hein ad. Mike Hein, you know within three seconds what he is running for, which is key. Hein also talks about the position will bring to government : accountability. Over and over you see his name in the ad and what he is running for and it has a personal family connection added to it. This is a superior ad.
Night and day difference to Bernardo's. Who fails to mention what he is running for, until about 28 seconds into a 30 second ad. For the first 17 seconds we don't know who he is. These tv ads are supposed to be introducing yourself to the public and Bernardo misses the mark.
I could be wrong just my analysis.
Watch the Bernardo ad by clicking here
Posted by Jeremy Blaber at 4:04 PM